This cannot be a token gesture or a sound bite because it makes you look good. The industry needs more authentic allies supporting and championing women. What does the industry need to do to better champion women?

This in theory should create various opportunities for women to climb the ladder and access a seat at the table. The biggest opportunity for women in digital right now is the relentless pace of change and evolution. We are also increasingly well represented across our digital teams with our Social and PPC and all led by females. However, here at the7stars we are leading by example with 50% of our senior leadership made up of females, including our directors, and our CEO. We have been highlighting this for years and yet progress in this area has been very slow. The biggest challenge for women in digital is that there simply aren’t enough of us at the decision-making level. What are the biggest challenges, and opportunities for women in the digital industry today? What I am hoping to achieve is to create spaces where people can truly thrive across the7stars and across the wider advertising industry. I oversee the unique investment team and foster a collaborative working approach across our agency, clients and suppliers, with digital transformation at the heart. My role is Head of Display, Audio and OOH Activation and I am responsible for providing our clients with channel agnostic solutions based solely on reaching the right audiences at the right times.

What is your role at The7Stars and what are you hoping to achieve?

Ooh activations